Updated - 11/05/18
For further information please also visit our FAQ pages where we have a dedicated section (Your Privacy and GDPR) regarding your personal data and our commitment to you.
Cookies are alphanumeric identifiers that we transfer to your computer's hard drive through your Web browser to make it easier to navigate our website, to help protect your information and to collect information required to make it easier for us to understand what products interest our community. The help menu on the menu bar of most browsers will inform you about how to prevent your browser from accepting new cookies, to notify you when you receive a new cookie and how to disable cookies. If you do leave cookies turned on, be sure to sign off when you finish using a shared computer.
What we collect
We may collect the following information:
- Contact information including email address
- Demographic information such as postcode, preferences and interests
- Other information relevant to customer surveys and/or offers
- We do not store credit card or payment details
What we do with the information we gather
We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:
Internal record keeping.
We may use the information to improve our products and services.
We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect on-line.
A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.
Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.
Links to other websites
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
Controlling your personal information
You may choose to restrict the collection or use of your personal information in the following ways:
Whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes.
If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at email@example.com
We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.
You may request details of personal information which we hold about you under the General Data Protection Regulation (GDPR). A small fee will be payable. If you would like a copy of the information held on you please contact via firstname.lastname@example.org or write to the address below.
If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the below address. We will promptly correct any information found to be incorrect.
List of Cookies we collect
The table below lists the cookies we collect and what information they store.
COOKIE name COOKIE Description
CART The association with your shopping cart.
CATEGORY_INFO Stores the category info on the page, that allows to display pages more quickly.
COMPARE The items that you have in the Compare Products list.
CURRENCY Your preferred currency
CUSTOMER An encrypted version of your customer id with the store.
CUSTOMER_AUTH An indicator if you are currently logged into the store.
CUSTOMER_INFO An encrypted version of the customer group you belong to.
CUSTOMER_SEGMENT_IDS Stores the Customer Segment ID
EXTERNAL_NO_CACHE A flag, which indicates whether caching is disabled or not.
FRONTEND You sesssion ID on the server.
GUEST-VIEW Allows guests to edit their orders.
LAST_CATEGORY The last category you visited.
LAST_PRODUCT The most recent product you have viewed.
NEWMESSAGE Indicates whether a new message has been received.
NO_CACHE Indicates whether it is allowed to use cache.
PERSISTENT_SHOPPING_CART A link to information about your cart and viewing history if you have asked the site.
POLL The ID of any polls you have recently voted in.
POLLN Information on what polls you have voted on.
RECENTLYCOMPARED The items that you have recently compared.
STF Information on products you have emailed to friends.
STORE The store view or language you have selected.
VIEWED_PRODUCT_IDS The products that you have recently viewed.
WISHLIST An encrypted list of products added to your Wishlist.
WISHLIST_CNT The number of items in your Wishlist.
Does LiQuid Share the Information we Receive?
Your information is extremely important to us and our business is not about selling your information or giving it away, without your prior written approval. The information we collect from our members is intended to improve customer service. Third Party Service Providers such as companies and individuals who to help fulfil orders, deliver products, perform data analysis, offer guidance to our marketing department, provide customer service and process credit card payments are solely performing functions on our behalf. They must have access to the personal information required to perform and complete their duties and functions. If you do not wish to receive promotional material you may ask to be removed from our mailing list at any time. With your consent you will receive notice if and when information about you might be sent to third parties and you will have the opportunity to agree or refuse to agree to the sharing of your information at that time.
How secure is the information you hold about me?
Our work is to ensure the protection of your information while it's being transmitted and to continue to provide a secure website and database. We maintain procedural safeguards to protect your information that is collected, stored and disclosed. It is extremely important for you to protect your user login and password from unauthorised access on the computer you use to access your LiQuid account. Make sure to completely sign off your account when using a shared computer. LiQuid cannot be held liable for any types of tampering, database errors or fraud.
Are persons under the Age of 18 allowed to use LiQuid?
LiQuid has a strict policy of selling its products to adults aged 18 years and older. If LiQuid believes there is information in our hands from a person under the age of 18 years that has breached our policy, all the account information relating to this person will be deleted immediately.
BSMW LTD Company Registration Number: 08116148 Company VAT Number: 141 552 450
Registered Office: Linthwaite Labs Linthwaite, Huddersfield, West Yorkshire, HD7 5QH