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V2.0 - Updated 24/05/2018

 

This Privacy Notice explains the types of personal data we may collect about you when you interact with us. It also explains how we’ll store and handle that data, and keep it safe.

There’s a lot of information here, but we want to be as open and transparent about how onepoundeliquid.com uses and protects your data.

We hope the following sections will answer any questions you have but if not, please do get in touch with us. For further information please also visit our FAQ pages where we have a dedicated section (Your Privacy and GDPR) regarding your personal data and our commitment to you.

We may on occasion need to update this Privacy Notice. We will notify you of any significant changes, but you’re welcome to come back and check it whenever you wish.

 

When you are using the onepoundeliquid.com website, BSMW Ltd is the data controller.

 

Legal Basis

 

There are a number of different reasons for which a company may collect and process your personal data which fall under the data protection laws, including:

 

Consent

In specific situations, we can collect and process your data with your consent, such as when you tick a box to receive email newsletters. We will always advise you which data is necessary in connection with a particular service. 

 

Contractual obligations

In certain circumstances, we need your personal data to comply with our contractual obligations. If you order an item from us we will collect your address details to deliver your purchase, and pass them to our courier.  

 

Legal compliance

If the law requires us to, we may need to collect and process your data.  We can pass on details of people involved in fraud or other criminal activity affecting onepoundeliquid.com to law enforcement services. 

 

Legitimate interest

In specific situations, we require your data to pursue our legitimate interests in a way which might reasonably be expected as part of running our business and which does not materially impact your rights, freedom or interests. Such as, we will use your purchase history to send you or make available personalised offers. 

 

How We Use Your Personal Data

 

We want to give you the best possible customer experience. By collecting various bits of information we are able to offer promotions and products that are most likely to interest you. 

The data privacy law allows this as part of our legitimate interest in understanding our customers and providing the highest levels of service.

If you choose not to share your personal data with us, or refuse certain contact permissions, we might not be able to provide some services you’ve asked for. For example, if you’ve asked us to let you know when an item comes back into stock, we can’t do that if you’ve withdrawn your general consent to hear from us.

 

Here’s how we’ll use your personal data and why:

  • To process any orders that you make by using our websites or apps. If we don’t collect your personal data during checkout, we won’t be able to process your order and comply with our legal obligations.

For example, your details may need to be passed to a third party to supply or deliver the product or service that you ordered, and we may keep your details for a reasonable period afterwards in order to fulfil any contractual obligations such as refunds, guarantees and so on.

  • To respond to your queries, refund requests and complaints. Handling the information you sent enables us to respond. We may also keep a record of these to inform any future communication with us and to demonstrate how we communicated with you throughout. We do this on the basis of our contractual obligations to you, our legal obligations and our legitimate interests in providing you with the best service and understanding how we can improve our service based on your experience. 
  • To protect our business and your account from fraud and other illegal activities. This includes using your personal data to maintain, update and safeguard your account. We’ll also monitor your browsing activity with us to quickly identify and resolve any problems and protect the integrity of our websites. We’ll do all of this as part of our legitimate interest. 

For example, by checking your password when you login and using automated monitoring of IP addresses to identify possible fraudulent log-ins from unexpected locations.

  • To process payments and to prevent fraudulent transactions. We do this on the basis of our legitimate business interests. This also helps to protect our customers from fraud.
  • With your consent, we will use your personal data, preferences and details of your transactions to keep you informed by email and web about relevant products and services including tailored special offers, discounts, promotions, events, competitions and so on.

Of course, you are free to opt out of hearing from us by any of these channels at any time.

  • To send you communications required by law or which are necessary to inform you about our changes to the services we provide you. For example, updates to this Privacy Notice, product recall notices, and legally required information relating to your orders. These service messages will not include any promotional content and do not require prior consent when sent by email or text message. If we do not use your personal data for these purposes, we would be unable to comply with our legal obligations.
  • To develop, test and improve the systems, services and products we provide to you. We’ll do this on the basis of our legitimate business interests.

 For example, we’ll record your browser’s Session ID to help us understand more when you leave us online feedback about any problems you’re having

  • To comply with our contractual or legal obligations to share data with law enforcement.

 For example, when a court order is submitted to share data with law enforcement agencies or a court of law & Age Verification.

 

Collecting Your Data

 We collect your data when - 

  • When you visit any of our websites, and use your account to buy products and services on the phone, or online.
  • When you create an account with us.
  • When you engage with us on social media.
  • When you download or install one of our apps. 
  • When you contact us by any means with queries, complaints etc.
  • When you choose to complete any surveys we send you. 
  • When you comment on or review our products and services.


Personal Data

We collect your personal data in a number of ways: 

 

  • If you have a web account with us: your name, date of birth, billing/delivery address, orders and receipts, email and telephone number. For your security, we’ll also keep an encrypted record of your login password.
  • Details of your interactions with us through contact centres or online. 

For example, we collect notes from our conversations with you, details of any complaints or comments you make, details of purchases you made, items added to your basket and how and when you contact us.

  • Copies of documents you provide to prove your age or identity where the law requires this. (including your passport and driver's licence). This will include details of your full name, address & date of birth. If you provide a passport, the data will also include your place of birth, gender and nationality.
  • Information gathered by the use of cookies in your web browser. 
  • Payment card information.
  • Your comments and product reviews. 
  • To deliver the best possible web experience, we collect technical information about your internet connection and browser as well as the country and telephone code where your computer is located and the web pages viewed during your visit.

 

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