The U.S. Food and Drug Administration (FDA) is taking steps to promote the use of e-cigarettes to push people away from traditional tobacco. Over the last year, the BDA has taken initial steps to place further restrictions on traditional cigarettes, easing rules on the vaping industry issued by the previous administration.
The goal is to encourage the innovation of products that are less harmful for adults. At the E-Cigarette Summit, a conference on regulatory and public health developments held in DC, director of the FDA’s Center for Tobacco Products, Mitch Zeller, called for more conversation surrounding the different between nicotine use and cigarettes.
“If we are being bold enough to envision a world where cigarettes are no longer capable of creating or sustaining addiction, but the alternative products need to be out there for smokers who need them and so many people are walking around not understanding that nicotine doesn’t directly cause cancer, that’s a challenge and that’s a problem,” he said.
Greg Conley, founder of the American Vaping Association spoke of his encouragement by the FDA’s decision but stated that the agency could still do more.
“They are supportive in the abstract, but in terms of actual regulatory decisions that truly matter to the manufacturers trying to stay in business, not a great deal has been done yet,”
Conley said the industry is still waiting for final guidance on the product reviews and to see if FDA will lower the costs on manufacturers by requiring fewer studies.