The first ever UK nationwide vaping awareness and education campaign is being rolled out across the UK. The vaping sector has come together to promote the campaign, organised by the UK Vaping Industry Association and fronted by TV doctor, Christian Jessen.
The campaign follows Public Health England’s recent study into vaping which reinforced that it was 95% less harmful than smoking and one of the most successful ways to quit traditional cigarettes.
John Dunne, a director of the UK Vaping Industry Association explained his hope for the campaign; “This will be the largest campaign ever run by the vaping industry and reflects how far the sector has come in a relatively short period of time. The challenge for the industry, government and the public health community is to get across the message that e-cigarettes are a very small risk compared to smoking and that nearly 3m smokers are now vaping, with a significant number having switched over altogether. VApril aims to be the starting point for more smokers to quit their habit.”
Smokers are being called to take the VApril challenge, a three-step challenge that is being rolled out across major UK cities. Smokers can attend vaping masterclasses where they will receive an introduction to the range of devices and flavours available, plus advice on the best starter kits for their needs.
A free ‘Vape to break the smoking habit’ guide has also been created by the UK Vaping Industry Association which offers advice and information for first-time vapers. With over 7m smokers in the UK, the third step of the campaign is to get social and share VApril experiences and tips with other smokers using the hashtags – #Vapril and #Vaprilchallenge