10 years after the introduction of the smoking ban, the vaping industry is now a rapidly growing business, on course to exceed £2bn by 2020.
UK sales of vaping products surged by 50% in 2016, reaching £1 billion. It’s been ten years since the laws came into effect banning smoking enclosed public places in England. With 1.9 million fewer smokers in the Britain since the ban was introduced people are turning to vaping, with nearly 3 million people now using e-cigarettes.
Shane MacGuill, tobacco analyst at Euromonitor stated “More and more smokers realise that e-cigarettes are so close to the experience they’re used to that they can almost effortlessly shift across, they often see it less as a substitution and more as a guilt-free way to carry on consuming nicotine,”
The introduction of vaping shops and cafes across the UK has introduced a new social element to vaping culture, something that is already well established across the pond. New trends such as cloud competitions, bespoke vaping experiences and coil building sessions are encouraging vapers to get more involved with the community, with further sales bolstered by shops selling their own merchandise and vaping products.
MacGuill predicts that the value of the vaping industry is likely to increase over the next five years, with more big tobacco companies investing ‘behind the scenes’. As the appeal of combustible cigarettes continues to decrease, vaping has become a more attractive business model for those looking for a nicotine delivery system.