Top 5 Nicotine Pouch Brands Available In The UK
Nicotine pouch usage amongst adults has started increasing in the UK over the last few years as more products launch, capturing the attention of people seeking an alternative method of nicotine consumption.
Many new brands have entered the market, offering their own take on the small white pouches. With many different flavour options as well as tapered nicotine strengths available, it can be difficult to know which brand to choose when trying nic pouches for the first time.
That's why, in this blog, we're taking a look 5 of the most popular nicotine pouch brands that are available to buy in the UK. We will share insights about each brand and the products they offer so you can make an informed purchase.

LiQuid Nicotine Pouches
We are going to start off this list with our own brand of nicotine pouches, which are available to buy on our site, with new flavours still launching!
Nicotine Pouches by LiQuid are made in the UK at our state-of-the-art facilities, where all of our manufacturing of the powdered nicotine used inside each pouch takes place, and our team of experts are involved in every step of the process to ensure that quality is guaranteed with every single pouch that is produced!
Our pouches are made using a specialised powdered nicotine formula that includes our patented WholeNic, a nicotine which includes all of the alkaloids found within a tobacco leaf to offer a fast, effective and authentic nicotine absorption experience with every pouch.
Rest assured that even though they contain the alkaloids found in tobacco leaves, there are no traces of tobacco within our nicotine pouches and they only contain essential ingredients that are required to make the pouches.
LiQuid nic pouches are available in 8 different flavours and a range of tapered nicotine strengths to suit a wide range of preferences.
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Killa Nicotine Pouches
Killa are relatively new to the nicotine pouch market, but they've made a big impression in a short space of time and are fast becoming one of the best brands available in the UK today!
Killa nicotine pouches were created to offer people a tobacco-free alternative for consuming nicotine, and they've drawn inspiration for the pouch design from the traditional Snus pouches which originate from Sweden with their brown coloured pouches. But unlike Snus, Killa nic pouches do not contain any tobacco!
Killa stands out from the pack with its innovative and flavoursome nicotine pouches. They're one of the best tasting nicotine pouches on the market today and offer a wide range of flavours such as Cola, Grape Ice, Apple, Watermelon and of course, the traditional Mint flavour too!
Killa pouches do not give an intense tingling sensation, unlike many other brands. Instead, they offer 'Ice' variants of flavours to give a cooling and refreshing effect, which many people prefer over the tingling effect.
Offering only one nicotine strength, 13.2mg, Killa nicotine pouches are designed to be enjoyed by those with previous experience with nicotine pouches or those who have a higher tolerance for nicotine. If you're seeking a stronger nicotine pouch experience, look no fruther than Killa!
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Ubbs Nicotine Pouches
UBBS is one of the most recent brands of nicotine pouches to have come onto the market, first launching in 2022 and growing in popularity over the last three years. They are now readily available in many physical and online stores.
They are a rare example of a UK-made brand of nicotine pouches, much like our own LiQuid Nicotine Pouches!
Ubbs nicotine pouches offer a small, but impressive range of flavours from traditional Menthol to more fruity flavours such as Berry and Watermelon.
There are two different nicotine strengths available to choose from, 6mg & 11mg. 6mg is suitable for those who may be new to using nicotine pouches and want to try them out. A low nicotine strength of 6mg won't be too overpowering and instead offers a smooth and subtle nicotine hit ideal for beginners.
They also cater to the more experienced user with the 11mg nicotine strength. These are only recommended for those with previous experience using nicotine pouches or if you have a higher tolerance for nicotine. The tingle sensation is more prominent with the higher nicotine strength.
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Airplane Mode Nicotine Pouches By Lost Mary
Lost Mary are arguably one of the most well known brands to emerge from the disposable vape boom, creating the popular Lost Mary BM600 disposables. They have also branched out into 10ml vape juices called MaryLiq, offering the same great flavours from their disposable vapes in 10ml nic salt vape juices.
Their innovation continues with alternative nicotine products, with the recent release of their own brand of nicotine pouches called Airplane Mode.
Airplane Mode nicotine pouches are designed for more experienced nicotine pouch users, as they come in mid to high range nicotine strength (9mg and 16mg). These would not be recommended if you are new to using nicotine pouches, as the nicotine absorption may be too intense.
This nic hit is also coupled with a "freezing/cooling" effect, which can increase the tingle sensation you get when first putting a nicotine pouch in place. Again, this may be overwhelming for a new nicotine pouch user if they have never experienced this before.
Available in 4 different flavours, Airplane Mode are a great new range of nicotine pouches which are already proving to be popular with our customers!
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Nordic Spirit Nicotine Pouches
Nordic Spirit are arguably the most globally well-known brand of nicotine pouches. They have a huge market presence, and they're readily available to buy at most major supermarkets, convenience stores and petrol stations.
They are owned by Japan Tobacco International, with their headquarters located in the capital city of Stockholm, Sweden, which is the home country of smokeless nicotine products.
First launching in the UK in 2019, Nordic Spirit fast became a household name and a leading brand within the nicotine pouch world, renowned for its high-quality nicotine pouches.
Nordic Spirit offer their nicotine pouches in varying nicotine strengths to cater to all preferences; from beginners looking to try out nicotine pouches all the way to the more experienced nic pouch user, looking for a higher strength to satisfy their cravings.
With a range of flavours available from Mint, to more exotic Fruit flavours and even a unique Mocha flavour, Nordic Spirit are an incredible brand of nicotine pouches with a huge global presence.
Shop Nordic Spirit Nicotine Pouches
Other Popular Brands Of Nicotine Pouches in the UK
As we mentioned, there are many brands of nicotine pouches on the market today, alongside these 5, and we're going to highlight a couple of other major brands that you may have seen being sold in shops or online.
ZYN is an American brand of nicotine pouches owned and produced by Philip Morris International. Zyn has slowly started gaining traction in the UK market as PMI look to replicate the incredible success of Zyn within the USA. It's estimated that Zyn sales hit 350 million cans in the USA in 2023!
VELO is another brand you've likely seen nicotine pouch cans sporting the logo, but also the McLaren F1 racing team, as VELO landed a ground-breaking sponsorship deal with the F1 team a few years back. VELO is owned by British American Tobacco (BAT) and are classed as the "rival" brand to Nordic Spirit for global awareness and sales. VELO offer unique flavours in a range of different nicotine strengths and are available to buy in most major UK supermarket, corner shops as well as online.
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