About Us

Welcome to LiQuid, the UK’s leading online retailer of premium quality, affordable vaping products!

The LiQuid Mission:

To become your ultimate one-stop-shop for all your vaping needs, whether you’re looking for an alternative to smoking or if your vaping journey has already begun, we are here to help as many people as possible achieve their goals!

Founded in 2014, onpoundeliquid.com was one of the UK’s first online retailers offering a comprehensive range of budget-friendly, high-quality vaping products, manufactured in the UK and to standards above and beyond the competition that our customers could trust. Now boasting over 100 flavours available in 50-50, High-VG and Nic-Salts, alongside a dynamic offering of cutting-edge, market-leading vaping devices from the most recognised brands in the market, alongside our own innovations. Our unbeatable quality for such an affordable price speaks for itself, as  our loyal community, achieving long-lived success as our brand grows even more every day.

LiQuid – Made in Britain, Loved Worldwide.

The Values We Uphold:

We work hard here at LiQuid HQ to make sure you can always get the products and services you need, produced to the quality you deserve, all for a price you’ll love! No matter the task at hand, we always work to keep our core values in mind to keep us focussed and ensure we only ever provide you with the best!


We are passionate about what we do, and we do it with a smile on our faces! We work together as a team to smash our goals, always maintaining positive, collaborative & mutually beneficial relationships throughout our company to support each other in our pursuit of success.


In every instance our business conducts itself with the utmost integrity and honesty. We take full responsibility for ourselves and our actions, conducting responsible business ethically, respectfully and professionally.

Quality & Value

We take the utmost care in ensuring every product offered is of the very highest quality, with health, safety and total compliance delivered every time in a budget-conscious package without compromise.


We actively engage with our community and value their feedback. Doing so allows us to produce premium-quality products that meet the needs of our customers and are inspired by our collective desire to offer you the ultimate vaping experience.

Our Promise to you:

Consistent Quality

thanks to our skilled technical, regulatory and quality teams here at LiQuid HQ, who work tirelessly to ensure our products don’t just taste great but are completely safe and go above and beyond the legal requirements for safety and compliance for your total satisfaction.

Full-Batch testing & Control

Our experience and passion has driven us to ensure our production facilities are second-to-none so you can enjoy a consistent and reliable service. Our cutting-edge bespoke clean facility is the biggest in the UK and is ISO-9001 Certified, along with our ISO-17025 accredited laboratory which boasts a full suite of analytical technology, allowing us to ensure every single batch is fully tested before, during and after production.

The Best Ingredients

Just because we charge £1, doesn’t mean we spare any expense! Every single bottle will only ever contain the highest quality, fully tested and carefully sourced ingredients & components. From our premium UK flavourings to pharmaceutical-grade nicotine and even our 100% recycled bottles, we take every step and more to ensure our exacting standards are upheld so you can enjoy the ultimate vaping experience.

Low-Price, Forever

We stand by our promise to always offer our products at a price you will love. Our 10ml products are and will always be, £1. We have worked for years to establish the most efficient manufacturing techniques and forge close relationships with our suppliers to ensure we make savings we can pas on to our customers without ever compromising quality. You don’t always get what you pay for but with LiQuid, you get more.