About LiQuid

At LiQuid, we believe that quality vaping shouldn’t cost the Earth. That’s why we’ve spent over a decade crafting the cheapest vape juice and vape kit deals in the UK—without ever compromising on safety, compliance, or flavour.

Whether you’re a seasoned vaper or just switching from smoking, we offer everything you need to vape better for less: from our legendary £1 10ml e-liquids to our powerful new £2 Bar Salt range, and from trusted refillable vape kits to nicotine pouches for smoke-free freedom.

Founded in 2014 with a mission to help people quit smoking affordably, LiQuid was born from personal experience and a deep desire to do better. Back then, imported Chinese e-liquids dominated the market, but we wanted to create something better—UK-made vape juice that people could trust, afford, and enjoy.

Over the years, LiQuid has grown into one of the most respected vaping brands in the country, with over 30 000 satisfied customers every month, over 6 millions e-liquid bottles sold annually and 4.9/5 Trustpilot rating.

From our humble beginnings in Marple, Cheshire, to the development of our state-of-the-art production facility in Manchester, LiQuid’s journey has been defined by quality, determination, and growth. Highlights include:

• 2014 – LiQuid launches as the UK’s first £1 e-liquid brand

• 2016 – ISO 9001 certification achieved; manufacturing expanded

• 2017 – Became part of STADA AG; launched sister brand EDGE

• 2017 – Rebuilt after a devastating fire to become NextGEN360

• 2021 – Founders launch WGG, pioneering raw material manufacturing

• 2023 – LiQuid returns to its original founders under WGG ownership
  
  
• 2024 – Celebrating 10 years with new products & innovation
  
  
• 2025 – Ready to support vapers post-disposable ban with refillable solutions
  

People often ask: “How can LiQuid e-liquids be so cheap?”

The answer is simple: we do everything in-house. From raw material processing to bottling, lab testing, MHRA registration, and retail, LiQuid controls the entire supply chain. This means no markups, no outsourcing, and no compromises on quality—just unbeatable value passed directly on to you.

And we don’t just do it for ourselves—hundreds of other vape brands trust us to manufacture their e-liquids too. That’s how confidently we operate, delivering the same high standards across every product we touch.

In 2024, after nearly two years of research and development, we launched our very own range of nicotine pouches — our biggest innovation since starting out over a decade ago.

We made this leap after extensive consumer testing and feedback, which showed a growing demand for alternatives beyond vaping. Nicotine pouches have quickly become one of the fastest-growing smoking alternatives in the UK, offering a discreet, tobacco-free way to manage cravings.

We’ve dedicated an entire section of our production warehouse to pouch manufacturing, allowing us to maintain the same end-to-end control and quality standards that define our e-liquids. We firmly believe that, thanks to our dedication and customer-driven approach, our pouches are among the best in the UK market.