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What Nicotine Strength Should You Vape? (3mg, 6mg, 12mg, 18mg)

Ensuring you choose the correct nicotine strength for your e-liquid is one of the most important aspects of a successful vaping journey. With many of us being unaware of the nicotine content of the cigarettes we used to smoke, it becomes challenging to know which vape juice nicotine level best meets our needs.

That's why in this blog, we will explore the most common e-liquid nicotine strengths available & how they feel and perform when vaped, as well as providing guidance from our vaping experts on how to match them to your individual needs.

icon showing nicotine chemical composition
Understanding The Basics

E-Liquid Nicotine Levels Explained

Vaping is intended to provide an alternative method of nicotine consumption to adults with reduced risks vs smoking cigarettes. That is why e-liquids contain nicotine; it is the active ingredient that helps us manage cravings.

'Normal' or freebase 50/50 e-liquids typically come in a range of 3mg, 6mg, 12mg & 18mg nicotine strengths. Nic salt e-liquids are slightly different, offering

The reason e-liquids are available in different strengths is to allow you to choose an option that suits your needs. Heavier smokers will likely have more success choosing a high-strength e-liquid, for example, whereas lighter smokers will have a better vaping journey by starting lower. Tapered nicotine doses also allow a vaper to step down their strength if they want to reduce their overall dependency.

While there is some variation between brands, most normal e-liquids use the same scale as our freebase range here at LiQuid.

Nicotine is measured in mg (milligrams), and is often shown on vape packaging as mg/ml. This means milligram per millilitre. So, if you see a label stating 18mg/ml on a 10ml bottle of vape juice, it means it contains 18mg of nicotine in each millilitre of juice.

Sometimes, brands (particularly disposable vape brands) give their strength in percentages – this can sometimes make them seem a lot lower than they actually are. For example, many disposable vapes say 2% nicotine on them. This doesn’t sound like much, but in reality, this is the same as 20mg/ml – the maximum legal limit for the UK!

In case you find other strengths in percentages, here is a little guide to help translate so you know what you are buying:

0.3% = 3mg

0.6% = 6mg

1.2% = 12mg

1.8% = 18mg

2% = 20mg

Learn More about 10ml e-liquids in our guide
Understanding The Basics

E-Liquid Nicotine Strengths Vs Smoking

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How Much Nicotine Is In A Cigarette Vs A Vape?

On average, a cigarette contains between 10 and 12 milligrams of nicotine. However, only a fraction of that nicotine is actually absorbed by the smoker, typically between 1 and 2 milligrams, due to losses during the burning process. This means that e-liquids by comparison can contain less nicotine in total than a cigarette, but due to not being burned, deliver more of that nicotine to your body.

The closest e-liquid strength to an individual cigarette in terms of what you actually absorb is 6mg/ml. However heavier former smokers may not find this sufficient when managing powerful cravings caused by regularly smoking multiple cigarettes in a day. In these cases 12mg or 18mg are better options - while stronger than an individual cigarette, they are better able to deliver the increased nicotine needed.

The best rule of thumb is for lighter smokers to choose a lower nicotine strength, while heavier smokers should opt for higher strengths.

Vape throat hit icon

How E-Liquid Nicotine Strength Affects Throat Hit

The higher the nicotine strength of an e-liquid, the more intense the throat hit you can expect when vaping, and vice versa. The heat generated when smoking a cigarette has an impact on our throat, and e-liquids replicate this experience at different intensities based on their nicotine concentration.

Some vapers enjoy a throat hit, others do not - this is a subjective preference. Most commonly, however, new vapers find that the throat hit of 50/50 freebase vape juice like our original £1 range adds an element of familiarity to smoking that helps make the transition to vaping a little easier.

Heavier smokers often find that the tandem benefits of a high-strength e-liquid work best for them initially, as the increased nicotine content manages cravings, while effectively replicating the more intense throat hit of regular smoking.

Lighter smokers tend to prefer lower nicotine strength e-liquids, which have a milder throat hit by comparison.

Those who want powerful craving satisfaction without a throat hit, are better off opting for nic salt e-liquids like our Bar Salts range, which are smooth even at high strengths.

Below is our guide to the different e-liquid nicotine strengths which are available to buy online from our original £1 range, and how they correlate to the amount of cigarettes previously smoked in a day, as well as the throat hit they deliver: 

3mg nicotine strength icon

3mg/ml E-Liquids

3mg is recommended for those who previously smoked 5 or fewer cigarettes a day.

They have a low-intensity throat hit.

This is our lowest nicotine strength, with the exception of 0mg nicotine free, and it’s very smooth. Ideal for those who don’t get strong cravings, but still want a little something to keep them going.

Along with 6mg, 3mg e-liquids are a very popular strength, especially for high-VG e-liquids, as it is smooth enough to be vaped in high-power sub-ohm devices.

6mg nicotine strength icon

6mg/ml E-Liquids

6mg is recommended for those who previously smoked around 10 cigarettes a day.

They have a medium intensity throat hit.

A great middle ground for many people, and the highest strength you will typically find an HVG e-liquid to be for the same reasons as 3mg.

A balance of smoothness, but with a slight tickle from the low nicotine. While low, those who only had a light smoking habit might consider starting with 6mg e-liquid to avoid taking in more nicotine than they did when smoking. You will always be able to increase to 12mg if it doesn’t satisfy!

12mg nicotine strength icon

12mg/ml E-Liquids

12mg is recommended to those who previously smoked around 15 cigarettes a day.

They have a higher intensity throat hit.

For many people, this will be the best place to start their vaping journey. You have room to move up or down depending on your initial experience – if it’s a little harsh for your tastes, try a 6mg, if it doesn’t beat your cravings, then consider an 18mg.

18mg nicotine strength icon

18mg/ml E-Liquids

18mg is recommended for those who previously smoked 20 or more cigarettes a day.

They have a very high intensity throat hit.

This is the highest strength we offer our 10ml standard e-liquid in. In terms of the amount of nicotine you will inhale and absorb, even the most extreme smoking habits should be well matched with an 18mg e-liquid.

It is worth noting that while some people enjoy this aspect, 18mg vape juice can be quite harsh. No matter the flavour, this higher volume of freebase nicotine hits the throat much like burning a cigarette.

Choosing The Right Product

How To Choose The Right Nicotine Strength Vape Juice

As a new vaper, when choosing the best nicotine strength variant for your e-liquid, you will want to keep the following factors in mind:

  • The goals for your vaping journey
  • Your previous smoking frequency
  • Your throat hit tolerance

First and foremost, you should consider what you want to achieve on your vaping journey, your personal goals and reasons for switching to vaping. You may, for example, want to reduce your nicotine dependency by switching to vaping, which might take the form of opting for a lower strength e-liquid or starting higher and tapering down. For some, it's not about lowering intake or stopping consuming altogether, and simply about replacing smoking with a less harmful method of nicotine consumption.

Keep your goals in mind when choosing what strength to vape, and make a decision that gives your journey the biggest chance of success.

Black and white image of hands holding a vape kit and a cigarette for comparison

Matching E-Liquid Nicotine Strength To Your Usage

When you quit smoking, you'll want to use a vape juice that contains nicotine relevant to the number of cigarettes you'd previously smoked in a day.

Your body will have been used to consuming nicotine and with it being an addictive chemical, if you were to suddenly just stop using nicotine or use a nicotine strength vape juice too low for your needs, you may start slipping into nicotine withdrawal.

Opting for a nicotine strength that does not align with your needs can result in:

  • Over-vaping to compensate for having too little nicotine.
  • Increasing your dependency on nicotine by having too much.
  • Make vaping unappealing either by not managing cravings or making it too harsh.
  • Lead to a smoking relapse.

The guide given above in this article will help steer you towards the right products.

Comparison of LiQuid Nic Salt and Freebase nicotine products on a blue background

Choosing The Right Nicotine Type For Your E-Liquid

The two primary types of nicotine you can choose when vaping are Freebase and Salt nicotine, and they offer very different experiences tailored to different needs.

Freebase nicotine is the most common, and is the type we are focusing on in this article. It offers vapers:

  • A wide range of tapered strength options
  • Throat hits of varying intensity
  • A more like-for-like experience vs smoking

Salt nicotine, used in nic salt vape juice is newer, but becoming very popular, especially as it is the type found in disposable vapes. It offers vapers:

  • Little to no throat hit even at high strengths
  • A smoother vape focussed more on flavour
  • Faster acting and longer lasting craving satisfaction

Which you choose will come down to personal preference, but most new vapers tend to prefer freebase nicotine because of its similarities to smoking.

With this information, you should now have a better idea about which nicotine strength you should be vaping. If not, check out the FAQs at the bottom of this page to answer any other questions you might have - our UK-based customer care team are also on hand to steer you in the right direction should you need them.

Remember, a little experimentation is perfectly normal when first starting out with vaping, and you may need to try a few different nicotine strengths before finding the one that best meets your needs.

Thankfully at only £1 per 10ml bottle, buying your e-liquid from our online vape store allows you the freedom to experiment without breaking the bank, so don't be worried if it takes a few tries before you find your perfect product.

Choosing The Right Product

Start Exploring Different Strength E-Liquids Today

FAQs & Further Info

E-Liquid Nicotine Strength FAQs