The UK Vaping Industry announced the launch of the new VApril campaign last month, the first UK nationwide awareness and education campaign sponsored by the vaping sector. As part of the campaign, UK MP’s have called for Parliament to become more vaping friendly.
MPs and members of the House of Lords, led by Mark Pawsey MP for Rugby, congregated outside the Houses of Parliament to attract attention to the cause. Rawley stated;
“Vaping is now recognised as one of the best ways to quit smoking and therefore presents a major opportunity to make a significant and positive impact on the public health of the nation. Yet only one in 10 people understand the relatively minor risk of vaping compared to smoking,”
Even in our own Parliament vapers are treated the same as smokers, forced into outdoor areas far removed from their places of work. It is time we practice what we preach and make Parliament ‘vape friendly.’ That is why we are seeking to change the rules in Parliament so we can set an example to the public and businesses across the country.”
The face of the VApril campaign is TV doctor, Christian Jessen who spoke of his disappointment as a doctor that more people had not tried switching to e-cigarettes. The campaign is calling on all smokers to ‘Take the VApril Challenge” and educate themselves on the effectiveness of e-cigarettes as a smoking cessation tool. Events will take place across the country including vaping classes at specialist vape shops.
Find out more about the VApril campaign